• Be different and creative in your angle.  Yes, it is true that you should study what reporters cover what, but believe that they will not report the same exact story twice – so make sure to have a good spin, or better yet a different one.

• Ensure that it is something people can relate to or do not know about but need to know about – it has to be something that can cause a change.  If you’re a musician, you have to let them know why you or your band is someone whom they should check out, because after all, there are an abundance of artists out today.

• Does what you do appeal to the emotions of people?

• One of the best things which you can do is piggyback off a holiday, trend, current topic or season, but remember to make sure that it has a different spin than what has previously been reported.

• The best way to be recognized is to make sure you cover something they have not reported before is the MAIN thing to remember – that will likely instantaneously make you newsworthy.

As a reminder, ePUBLICITYpr.com was created to get you the buzz and exposure that you need.  This means getting you exposure beyond the list of people that you may have.  We can help publicists get their clients maximized exposure, and can help those without a publicist get noticed.  That is one of the advantages of our software/service – our PR and social team will work for you for ‘FREE!’

Here are a few examples of the types of businesses that can successfully utilize our web-based publicity software.

Organizations:

Maybe you have a PR team or a person who helps with your publicity, well this software will allow them to work more efficiently! Many organizations have so much to offer to the community, and everyone should know about it! This includes the media and the public. If you have a women’s shelter, you should talk about the good that it has done, and its accomplishments. You should also send out your initiatives, use our software to contact funding sources – who will need snapshot information about your organization right at their fingertips! Contact the media via our database management system, and we will as well, help you or your PR team, with even more exposure, by publicizing your efforts, too. Some organizations use our software to publicize different events that they have coming up, and once the information has posted to our system; we pick it up, and begin the leg work of getting the information out online beyond our website.

Daycares:

You would send out milestones about your daycare.  If you have the best program for children around, then everyone, including the media needs to know about this.  Publicize events, programs, awards, etc.  This means anything that makes your daycare stand out in your area.  One daycare owner used ePUBLICITYpr.com to publicize her kiddie prom, which many found to be unique.  We help you get publicity and boost your social media efforts, too, and allow for more clients to find you.

Restaurants:

Let the public know what is on the menu, and get found in search engines.  Get media exposure for your great food and award-winning chef.  Publicize events, sponsorships that you’re doing (i.e. if you’re sponsoring a sports team, etc.).  Everyone in your area should know why you’re the best, and what makes you the best.  With ePUBLICITYpr.com, we help you get the word out faster, and we help you get the exposure that you need with our team of PR and social media specialists.

Doctor’s Offices:

You are one of the best doctors in your specialty, and everyone should know about your life-saving cure, medical researches, special techniques, awards and accolades that you have received, special programs that your office offers and more.  Get media coverage and establish yourself as an expert in your field!  Have your information and email press kit ready to go – for those who will need information about you delivered right to their inbox, while also sharing on social media, appearing in the search engines to get new patients, creating press releases about upcoming events and more!  We will work with your publicist to help you get more exposure, and if your office doesn’t have a publicist, we will work with your office manager to ensure that you get maximized exposure – as an added feature of our publicity software membership.

Churches:

If you have the ‘best’ church in the area, bring publicity to your fundraisers, causes, events, plays, concerts, leadership summits, food drives, special revivals and more!  Get the word out to the media – for potential news coverage, in the search engines (Google, Yahoo, and Bing) and social media.  If you have a publicist, church secretary or marketing director on your team, they should consider using our software to run effective publicity campaigns, in which our PR and social media experts will team up with them, to ensure that your church get the most online exposure imaginable – all included in your membership. Grow your congregation today!

Law Offices:

Are you a top lawyer in your field? Have you had many wins in your career-span as an attorney?  Chances are, there are an abundance of potential clients looking for you to represent them, and garnering publicity and search engine optimization for your law office has never been easier!  We work with you, to get your law office exposure, and you, too can become an expert in your field in the eyes of the media, once they hear about all that your law office does.  If you run programs and initiatives that people need to know about, your publicist or office manager can easily manage our software, while we assist in order to make sure that the word gets out about all that your law office has to offer.

Hair Salons:

If you have specialties in the hair field, then they should be publicized.  If you are the best at false eye lashes, perms, styling, coloring, and if you have won awards, people should know more about you!  If there are hair shows you will be attending, events you will be sponsoring or will be involved in, then that needs to be publicized!  If your business has grown, or if you’ve brought on a ‘star’ hair stylist, then the public should be made aware of this, and you would do this right through ePUBLICITYpr.com.  You can also get new clients through search engine optimization, social media tools and more.  Plus, we work for you, as we help you get the word out about your business, and things that you may have going on.  Think of us as your ‘virtual publicists.’

Nail Salons:

So, you’re good at 3D nails or tattooing, then everyone in the area needs to know this!  Send out a press release online about this, which will help you in search engine optimization (which means you will get new clients in Google, Yahoo and Bing), and the media may even pick up your story, about newsworthy things that your salon may do.  We will also help you construct the press release, so there is no fear on how to get your first press release going.  If you give the best massages – that will help clients with tension, give the best manicures/pedicures, or have recently upgraded your salon to state-of-the-art equipment, then we can help you with an angle, to publicize this.  Plus, our social media and PR experts work for you, too!

Clothing Stores/Consignment Shops:

So you have the latest in fashion?  Shouldn’t everyone know about it, while creating a buzz about fashionable clothing and accessories that you have gotten in?  Reach new customers by getting found in the search engines such as Google, Yahoo and Bing!  While also preparing a publicity campaign with our software to tell your story about how you got started, how your business is thriving, and about the latest designers which you have partnered with.  Your store rocks and it deserves “rockin’” exposure!

Real Estate Agencies:

Your real estate agency has ranked as one of the top real estate agencies in your sector for three years straight, and everyone should know it!  They should know that you sell many properties in a certain price range, and that your real estate agents are highly trained, and your listings are some of the most exclusive listings in the area (Maybe even the country!).  Get search engine optimization, and exposure for your company.  Highlight some of your top properties so that it not only gets local exposure, but national exposure, too.  This will be effective, since people today are looking to relocate from all over.  Publicize incentives, workshops and events, and get buzz going with both the media and potential clients with our software/service.