The exclusive 7th Annual Celebrity Party in honor of the annual ESPY Awards took place this year on Monday, July 9, 2012 at The Playboy Mansion in Holmby Hills, California. The event, presented by XYQ, Inc., featured some of the top players in their field who came out to support The Artists & Athletes Alliance.
Red Carpet arrivals began at 8:00 p.m., the Celebrity Poker Tournament at 9:00 p.m. and featured a live performance by XYQ Artist Management’s upcoming R&B, Hip Hop Band, GRITS.
One of the major highlights of this Party was the unveiling of XYQ’s newest technology offering media a LIVE VIEW inside the Party from the Red Carpet using an Android phone, Apple based phone or Smart Pad. Guests inside the party were able to get a glimpse of the Xpanded Reality™ application by smart devices over various Logos placed around the Party. Those Logos depicted a 3D visualization of videos, commercials and other branded entertainment.
Behind the velvet rope, you could find athletes including Trent Richardson, DeSean Jackson, Brock Oswweiler, JaVale McGee, Antonio Cromartie, Gary Forbes, Dhani Jones, NFL Hall of Famer Warren Moon, and many others. Of course, a few non-sports figures snuck in as well, like Jamie Foxx, Chris Harrison Host of The Bachelor, Geoffrey Ross, Mekhi Pfeiffer, Corey Feldman, Josh Henderson, Bob Guiney, and of course, a few playmates too…
As part of the presenting sponsorship, XYQ Inc. also acquired the rights to the event from All Access Promotions. XYQ will announce plans for next year’s star-studded summer event in the coming weeks. To get news, invitations, and upcoming event information from XYQ, send an email to inquiry(at)xyqinc(dot)com and put DETAILS in the subject line.
XYQ, Inc. is a solutions based New Media Company focused on connecting its strategic partners to monetizing their brands thru mobile technology solutions. XYQ is proud to sponsor "The Event" held at the Playboy Mansion. We intend to provide a revealing and entertaining experience for the media and guests "stated XYQ President Rick Varnell." XYQ, Inc. provides experiences from a wide variety of technology platforms including "Kinect" technology, Geo Tracking, AR and Xpanded Reality™. The attendees at the Event, had a first look at a new Super Application Program, called "Q-itUp!" The intent of this specific program is to provide a true incentive based application that allows you to view experiences that will be provided by National, Regional and Local companies, all from your mobile device. Q-itUp! will be released to the general public in late August 2012.
"The combination of XYQ's high-speed, real-time capabilities and cutting-edge technology are a great fit for our sport, and we are excited for the opportunities that lie ahead for this partnership” stated Greg Gruning, executive vice president, corporate business development, INDYCAR. Under the agreement, XYQ is the official Augmented Technology and a New Media Partner of INDYCAR, the sanctioning body of the IZOD IndyCar Series and Firestone Indy Lights.