1. What is ePUBLICITYpr.com® & what makes you different?
ePUBLICITYpr.com is a web-based all-in-one publicity dashboard software, which allows companies (big or small), organizations (big or small), musicians (known or unknown), authors and more, to CREATE or STREAMLINE your do-it-yourself publicity campaigns with ease. Allowing you to create AWARENESS, get a BUZZ and EXPOSURE. No website design experience is necessary with this one-click, easy-to-use system! We want to make sure that our system and our homepage is about YOU or YOUR BRAND, and not about us!
What makes our service different is that we are actual journalists (check out our other site - PopCulturez.com) and publicists, and not just people putting up a press release distribution or publicity service website, without any experience. We have taken our years (over twenty years, collectively) of experience and have, alongside our technical partners, developed a system that encompasses all of your publicity needs. Our system allows you to create an email electronic press kit or search engine optimized press releases with self-service press release distribution (to reach journalists). For musicians, there are additional features such as song and album distribution (for large files) - it's everything that you need to run a successful publicity campaign, from the people who know EXACTLY what you should be using for publicity. We have taken the guesswork out of it, and have put it under ONE roof. You get instant access to the system 24/7. There is also unlimited emailing/tracking and database management.
Plus, we go that extra mile of publicizing you or your company, without charging anything additional, so it's like you're getting our PR expertise for free. We want to make sure that you get publicized to as many people as possible.
2. How do I know that ePUBLICITYpr.com is not a fly-by-night?
ePUBLICITYpr.com is one of many sites under a successful umbrella of websites that have operated online since 2001. We have been operating do-it-yourself publicity services since 2007.
To make sure that you can shop with both confidence and security, we have taken additional measures to secure our website. ePUBLICITYpr.com is scanned for malware/viruses daily by reputable security company GeoTrust – a Symantec (Norton) Company. We are verified and secured by Thawte (A Verisign/Symantec) Company, and is one of the most trusted and recognizable e-commerce SSL security firms online - the same company that verifies and secures most Fortune 500 companies, including Google. What this means is that your information will be securely ‘scrambled’ and encrypted if you enter sensitive information. When making any online purchase, it is best to check to see if “HTTPS” is in the address bar, where payment is occurring.
We have gone through the rigorous verification and underwriting process so that we can process your payments through industry leader, Authorize.net (http://www.authorize.net/resources/howitworksdiagram/), and we are also verified with PayPal. As well, we are a registered trademarked company.
If you still have doubts about our service or any service online, you should always select the monthly method, and we would recommend that you pay using PayPal, where you may cancel your subscription yourself, at any time. Above all things, we pride ourselves in honesty and quality customer service.
3. Why aren't your electronic press kits in flash?
As appealing as flash may be, many devices will not allow flash to show up. Flash is not something that we recommend for this. While flash may have a great look, it often slows down the functionality of a site and takes a longer time to load – which will cause people to lose interest in what you are trying to ‘sell’ to them, which is you or your brand.
Also, flash does not show in the body of the email, so you would rather a cool, static design, than a flash component that will not show. The objective of our system is to make sure that your content shows up nicely in the body of the email. We highly recommend that whichever service you choose, that you do not choose one with flash. Flash looks 'fancy,' but have many disadvantages stacked against it. We have opted to go with a nice, 'clean' look that will allow for your key information to be easily emailed, and easily seen in a snapshot.
4. We just don’t need publicity, we have nothing to publicize... (It's not just about publicizing)
That is just not true! If you have a business (small or large), run an organization, have written a book, or if you are trying to get your career in the arts, off the ground, then you need publicity. There is no getting around this, because it is what helps get the word out about you.
It's also not just about publicizing to journalists, but getting search engine optimized, so that you, your service or your product, may be found online, and that is what our system also allows. This gives you extended publicity with the 'public,' the people who need to know that you're out there. With our system, we make sure that you always have a place to publicize your content, and get it in front of the right people.
Some of the reasons that you may need publicity would be for:
Businesses or Organizations may want to publicize:
- A new product or service
- Rolling out a new contest or announce a sale
- Publicize a new website or a website revamp
- Announce an event | seminar | summit
- New award received
- Publicize a new newsworthy partnership, client, contract or merger
- New book being released (if an author)
- Sponsorship received (if an organization)
- Vying for a contract or funding (may want to send your press kit)
- Publicize a new store opening
- Receiving a new grant or funding
- The rolling out of a new program
- Introduction of a new board member or management restructure
- A church play, concert or event
- Anything that you may think that the public, and the media would be interested
Musicians may want to publicize:
- Unveiling of new album or signing to a record label
- Describe a concept of new song or the release of a new song
- Unveiling of new artwork or a new dance
- Roll out a new contest
- Publicize social media milestones—such as having 50,000 Twitter followers or 100,000 YouTube views
- New newsworthy collaborations (such as the latest producer or 'big' name artist or peer that you're working with)
- Publicize a new website or a website revamp
- Announce an event | seminar | summit
- New awards received or contests wins
- Publicize record sales or any major milestones achieved as a musician
5. May I cancel at any time?
Absolutely, with no questions asked! For our monthly plans, you may cancel at ANY TIME! You may do this right from your user back panel.
6. I already have a website, social media/networking page, why would I need to use your service?
Although you may have a website, social media or networking page, our service was created to help you solely in your publicity efforts. ePUBLICITYpr.com’s system allows you to create professional, industry-standard publicity components ( email electronic press kit, press releases, etc.). Often times people are too busy to 'rummage' through your website, and just need a SNAPSHOT overview of who you are, sent directly to them.
When contacting a journalist, there is certain criterion required for your publicity efforts such as a press kit or a press release. If you are a musician, then think of your email electronic press kit as your musical resume that you will need to contact gig venues or record labels.
The reality is that if you were going for a job interview, you would not say to your potential employer:"click on my link to my resume," or "check out my social media page." They will likely go onto the next applicant who has presented themselves correctly the first time.
7. Are using ePUBLICITYpr.com® services difficult?
The answer to this is NO, as the system was created with a novice in mind and is self-explanatory. Simply follow the instructions in your user uploading panel. If you feel your way around the system, you will be a pro in no time.
If there are any questions or concerns, we are always here to assist you. WE DO NOT LEAVE you on your own once you have purchased the service. We also provide you with a full tutorial to walk you through the process.
8. I already use email marketing, what's the difference?
Some people may confuse our services with email marketing services, and while there are a few similarities in functionalities (our emailed material shows up designed in the body of the email as well), our tools are more of niche-specific to fit your needs in the realm of publicity. What we have done is taken our sixteen years of publicity and journalism experience and have created the EXACT tools that you need for your publicity campaign. We have removed the guesswork and have included the things that WE look for from a person when they are looking to get our attention for publicity – these tools encompass what is required of you if you want to embark upon a successful publicity campaign.
We, too, use email marketing services for different things (and have been doing so before it was popular to do), but not when we are looking to garner publicity with the media or reach out to potential business partners – they are not looking for a newsletter, but company background information at their fingertips. Respectively, If you are a musician, then a record label is looking to receive a press kit (physical or via email), same as if you are looking to book a gig.
The system was created for those who may have a publicity budget, but may want to streamline their publicity campaigns. It was also created for those who may not have thousands of dollars to execute a solid publicity campaign - so we have everyone's best interest in mind. With our system, you control your own destiny. This is also, why we allow the use of the service with an UNLIMITED amount of emailing credits. We also provide you with a head start media database for self-service distribution that will allow you to instantly choose the magazines, newspapers, television or radio stations that may fit your need – this is extremely helpful when sending out press releases (we have also set this system up to be spam-free). In addition, you are getting an online pressroom/website that allows you to store an unlimited amount of music, videos and photos.
*ePUBLICITYPR.COM® VS. Email Marketing
1) Instant search engine optimization with your press releases (be found in Google®, Yahoo® & Bing®). Email marketing does not optimize your press releases for the search engines—this is the value of sending and storing press releases online, so that you can be located in the search engines, too. We have a state-of-the-art system developed just for optimization, for those who may not know how to utilize this very effective and must-have tactic. Search engine optimization = traffic/awareness and traffic/awareness = business - this is the objective!
2) Personal online pressroom/ website for both your email electronic press kit and press releases— with most email marketing, you are not provided this.
3) Journalists do not like to receive attachments – with our system, your attachments are hosted on our secure server, so they’ll be more likely to open your file. Also, with most email marketing services, you are not allowed to add audio, videos, nor are you given a photo album and the ability to even attach documents.
4) Prominent homepage exposure for EPK’s and press releases (for the public and journalists to see). More exposure for you, rather than just sending to your database of people.
5) Unlimited emailing & several emailing methods –(You are not limited to the number of people you can send to or how many times you can send in a month).
6) Manual social media exposure | social bookmarking exposure. Your publicity material is automatically submitted via our team of social media/search engine optimization experts to all of our social media pages, beyond your own social media efforts (we do not charge additional for this). We have a team of experts that will submit your press kits and press release headlines daily, in such a way that you get more optimization.
7) Head start media database (access to journalists right from our website).
8) Need even more exposure beyond all that we give at the do-it-yourself level? We can distribute to our massive database and even target your desired media. i.e. local newspapers, music magazines, gospel magazines, gospel newspapers, college newspapers). Please contact us at 1.877.600.MYPR or via our publicity questionnaire form.
* Email marketing services may vary in what they have to offer (some offer more than others). We base our information off the overall spectrum of email marketing services on the market.
9. Is this service replacing services offered by a publicity firm?
No, not at all. These are actually the tools that a PR professional would need to use. These services were created to be utilized in one place – this includes for publicists.
With some of us having backgrounds in being publicists, we will tell you that sometimes there is no getting around hiring a publicist. Some of the more connected publicists have resources that may help catapult you or your project to the next level, and there is no getting around that.
We also offer referrals to our preferred list of publicists. There have been publicists who have used our service, because it saves them time on their campaigns.
10. Why ePUBLICITYpr is perfect for publicists! How does Self-Service Press Release Distribution work?
Our system is geared towards the ‘do-it-yourself’ audience first, so we have included a self-service media (journalist) database for our users to select their desired media contact, and send out their publicity materials to that contact. Our list includes all types of media – Top 100, magazines, newspapers, specialty publications (hair care, dentistry, business, education, etc.), ethnic and local publications. We use the same distribution databases as those who solely have press release services. We have massive, more targeted distribution services available (please contact us for this).
Why ePUBLICITYpr is perfect for publicists:
It's everything that you need to run a SUCCESSFUL publicity campaign under one roof, without having to go to many different websites to manage one campaign. The name of the game is efficiency, which will help you take on more clients.
(A) The press releases automatically on the homepage (you have the option to make your press release private if you do not want homepage exposure) - where people will see your headlines as they come to the site. It remains for seven days from posting date, but is also archived in our category blog, which means that the press release will live online for a long time (getting more exposure, even after you've posted it). This is a GREAT feature, because it gives your press release INSTANT homepage exposure as soon as you post (there is no waiting for it to be accepted). Please note that someone mans each posting to ensure that there is nothing derogatory or offensive within the body of the press release.
(B) You can create an (email) electronic press kit for your client in minutes, for a fraction of the cost of a paper press kit. It can be updated and changed around at any time. You also have the ability to send it to an unlimited amount of people and track who opens it. If you're representing a musician, you can determine which of your client's songs can be sent individually or as an album and downloaded.
(C) The onsite journalists can grab the press release and save it in their inbox on the site if they are interested in it. Furthermore, access to our journalist database, to reach media that you may not have thought about.
(D) You may store/manage your database and send it out to your own database from the site.
The press releases and the press kits shows up in the body of the email with the features such as the pictures, attachments - that are hosted on our server. As you may know, MOST journalists are leery about opening attachments when it is sent directly attached to them. You also get the ability for people to share the press releases and press kits with their social media contacts instantly, the tools for them to download it as PDF (in which it's automatically converted to PDF format)/printer-friendly version, etc.
(E) The ability to add anchor text – free of charge to allow for optimization of keywords/keyword phrases, the adding of hyperlinks (again, no additional charge). We manually add to social networking and bookmarking sites DAILY! This is for more exposure and increased visibility when it comes to being found in search engines such as Google, Yahoo and Bing. We're sure that the added exposure will help you in client's campaign! We never charge you extra for added features or exposure, so we assist you in doing your job of getting your client the most exposure as possible. The only time that you will incur an additional fee is if you want us to send out to our more extensive database of thousands of journalists.
11. What are some of the ways that your system helps me get exposure?
Even Microsoft Founder and Billionaire, Bill Gates has stated that; "If I only had two dollars, I would spend one dollar on PR."
Everyone and every business need to have a public presence and a way to publicize their latest happenings. The way in which our system works to help you would be through:
- ePUBLICITYpr homepage exposure. We created our homepage JUST to feature you, your brand and your press releases, so they can be automatically grabbed from the homepage and recognized
- Search engine optimization (Google, Yahoo and Bing will be able to find you easier)
- Access to a Journalist (media) database (with a variety of publications)
- We work for you, we post to all of our massive social media pages, each press release that hits the site (we do this automatically)
- Unlimited emailing
- Unlimited social media sharing, so that people may share your emailed content instantly to their network
- Pinging and social bookmarking of your content
12. Will you ‘nickel and dime’ us in emailing credits?
Absolutely not. You may send your publicity materials out 24/7, 365 days out of the year with unlimited emailing. There are no penalties and we will not ask for any more money. We do request that our users do not spam through the system, or it will cause for automatic termination according to our terms of service.
13. Does ePUBLICITYpr.com® promise to get musician’s gigs?
While some places promise to get people gigging opportunities, we say to musicians; be very leery of this if they cannot show you real proof. No one can promise to get someone a gig, just like no publicist can promise to get its client a feature in a newspaper or magazine. We suggest that you do your homework on those making promises – we do not. We do promise that we will provide you with all necessary tools that you would need to vie for a gig, magazine/newspaper feature or record deal. It is really up to your talents to do the rest. If your talents are great, then you can make it on your own merits. We just make you look one-step above the others when doing it - the official way.
We will provide our musicians with gigging leads and resources to help you in your quest for success. We have a soft spot for musicians, and we want to make sure that you are always prepared.
14. What is your 5-in-1 Ultimate Musician package? Why does it cost more than a company account?
We know that being a musician, often means that you need as many resources as possible to get the word out about your music. We have created a system that will allow you to handle all of your promotional and publicity needs in one place. With our 5-in-1 Ultimate Musician package, you have five services in one (whereas the company account has four services):
- Email electronic press
- Online pressroom
- Press release creation and distribution
- Song only distribution w/ feedback
- Album only distribution
15. What are your song and album distribution services for musicians?
This service allows musicians to send their songs to people for review or download, but first, you must receive feedback for the song to be unlocked. This is safer than sending an attachment, since most people do not open attachments. This also stops you from sending out a song, blindly – not knowing if they liked the song or not. All songs are hosted on our secure servers.
We know this system works firsthand, because we have an entertainment website, where we do not allow attachments to be sent, when people are pitching a song or album review. For the album distribution, you are able to send out your full album, and provide the link to whoever you choose to.
16. Paying a lot to send press releases, and 'free' press releases...
These are hard economic times, so spending a lot of money to send a press release, just does not seem plausible. There are only a few press release distribution services where that would make sense to do. There is no guarantee of exposure. We do not agree with those who ‘preach’ that a press release should cost a lot to send, especially when there can be no real guarantee given. Maybe it’s our nature of wanting to help people, but we just cannot see the logic in that.
On the flip side of this, with ‘free’ press releases, they often come with feature limitations, and the exposure is not as great.
With ePUBLICITYpr.com press releases, you get these features as a standard:
- Search engine optimization
- Add photos, videos, audio
- Add website and email links
- Add attachments
- PDF conversion
- Unlimited emailing
- Social media share
- Instant homepage exposure (or you may make the release private)
- Head start media (journalist) database – to select your media
- Our team of social media experts share your press releases to our massive social media pages and social bookmark the content
17. I don't want to ‘do it myself’ - I just do not have the time...
We know that this may be the case for some people and business owners, who may have a budget for full-scale PR, and simply do not have the time to do it themselves. If this is the case, we can refer you to one of our ‘preferred publicists,’ or you may fill out our questionnaire and one of the experienced publicists on our team will contact you.
We have a massive media database – the same one used in many PR firms and distribution companies. Inclusive in our database is dailies, weeklies, top 100s, ethnic, radio, television, business trades, entertainment, International media, websites, bloggers, extensive local beyond what we offer in our self-service head start system, etc. We have spent many years and resources compiling our database.
What we have done with our self-service system is; we give to you the opportunity to connect to some of the same publications that we connect to through our system, but if we distribute for you, we can get more targeted.
18. How is the unsubscribe function set up?
Because many of our users may send to a person one time, and not save them in their database management system, it is more difficult for the system to automatically unsubscribe. This is, unless the person is in our user’s database. So to ensure that our user knows when a person wants to be removed from all future mailings, the system automatically sends the user an ‘UNSUBSCRIBE’ message as soon as the recipient clicks it. This allows for everyone, including one-time mailings, to be unsubscribed (if they choose).
We take spam VERY serious at ePUBLICITYpr.com. If you feel that you have received emails from one of our site users in an abusive manner, please send us an email via our contact form, and we will rectify the problem immediately.
19. Does ePUBLICITYpr.com guarantee media coverage?
Unfortunately, with some of us being journalists ourselves, we can tell you firsthand that no one can ever guarantee you media coverage. If they do, they may not be completely honest with you. With that being said, we provide you with all the necessary tools to be publicized, but it is up to your talent if the media professional would like to give you a review or write-up.
What we will say is that those with professional presentations get noticed a lot faster, than those without it.
20. What does it mean – ‘We work for you?’
So, you’re really not doing it completely ‘by yourself!’ We have a team of social media/search engine optimization experts who will manually feed all of our press releases and press kits into our social media pages daily, as an added feature for our clients. This means that in addition to who you decide to share your publicity materials with, we will also do the same for you at no additional charge.
There is nothing that you have to do but post to ePUBLICITYpr.com, and the headlines and the press kits will automatically be grabbed for manual social media distribution. We believe that the more exposure, the merrier!
21. What are (SEO) Search Engine Optimized Press Releases & why are they important?
I have heard about search engine optimization, but I am not quite sure what it is. If you find yourself saying this, then please see the definition below, as explained by Wikipedia:
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines. This gives a website web presence.
The anchor text, link label or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines. Since 1998, some web browsers have added the ability to show a tooltip for a hyperlink before it is selected. Not all links have anchor texts because it may be obvious where the link will lead due to the context in which it is used. Anchor texts normally remain below 60 characters. Different browsers will display anchor texts differently.
Now that you have an understanding of both SEO (search engine optimization) and anchor text, we can explain to you the importance of our 'SEO Press Releases...'
Everything that you do online, when you’re a business owner or someone looking to garner publicity, your whole objective should be to get found, and get found for certain words or things pertaining to you (and not just your name).
Our system was created to allow you to get that extra search engine ‘juice’ that will be related to you. This will afford you the opportunity to show up in the major search engines, which will mean that you will get an INSTANT return on your investment (ROI) and exposure. You should be reaching audiences that may not yet know about you, but need to (because they are looking for you and can now find you through search engine optimization).
22. I have several artist accounts; can I manage them all in one place?
Unfortunately, because we offer so many great, individual services in one account, we have to allow for the accounts to be set up per artist. If we just offered EPK services, then it would be easier to manage multiple accounts. Since there are an abundance of features that are individual, yet, interlink with one account, you will have to sign up for separate accounts for your artists, at this time.
For instance, if you post a SEO (search engine optimized) Press Release to your client’s account, it will instantly show up in the electronic press kit, too. If you uploaded a song to your client’s electronic press kit, it will automatically show up as a standalone or a part of the electronic press kit, etc.
23. Do I have to pay for upgrades with this service?
No. If we upgrade or add new services, then your services will be upgraded in accordance to your plan for FREE.
24. What is Media Sign-up?
A media account is a free account given to journalists, bloggers and promoters to keep track of some of the great things happening on ePUBLICITYpr.com. It allows you to search and save press releases, audio and more.